But since Dropbox runs a purely online product and referral program, customers don’t have to worry about manually typing in the code. This referral code example is a bit more complex than the previous ones we’ve seen. This motivated everyone to use the product and refer even more people – the reward was baked into Dropbox’s customer acquisition and growth! It launched with a dual-sided reward structure, giving free storage space to both the customer and the referral.
The program also offers the option to invite friends through social media, which automatically adds the referral code to the new user’s first purchase.ĭropbox grew to be a household name thanks to its popular referral program. With this type of referral code, the referral (the new user) will have to download the company’s app and manually type in the code. However, this referral code example is a slightly different. Ibotta is another company that offers a popular refer-a-friend program. Just like Zipcar, the referral code is added at the end of the entire referral link. In this referral code example, they combine the user’s name with a series of numbers to create a unique referral code. The company’s referral program assigns each customer their own referral link, which they can instantly start sharing with others.Īs highlighted in the screenshot below, you can see the unique referral code is found at the end of the referral link.Īirbnb is a company known for its referral program. Example 1: ZipcarĪ good example of a referral code is the one used by Zipcar. In most cases, referral codes follow a standard format, with the code found at the end of the entire referral link. Let’s start getting a better picture of how a referral code works by going over a few popular referral code examples. Most importantly, these unique referral codes automatically distribute any program rewards to the customer and referral (the referred customer). Unique referral codes track and connect every step of the process, from when a customer sends a referral to whether these referrals end up making a purchase. Referral codes are assigned to every customer (the referrer) as soon as they join a program.
What is a referral code?Ī referral code (or referral tracking code) is a unique combination of numbers and/or letters used to identify the participants in a customer referral program. Referral codes are sent to everyone who participates in the program and are key to a well-run referral marketing campaign. If you’ve ever been invited to a referral program, you’ve come across a referral code example.
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